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DNA Privacy. A New Approach.

Genetic testing kits are one of the hottest consumer products on the market today. More than 26 million people have taken an at-home ancestry test. In the last year alone, more people have done a direct to consumer DNA test than all prior years combined. If the trend continues, it is estimated that within the…

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How we Benefit from DNA Testing

When the first smartphones arrived, few people understood how they would change our reality. Today, our internet-connected mobile device maps our travel, manages our finances,

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The First Step

For far too long, companies offering direct-to-consumer DNA sequencing have charged people to get genetic reports. They then turn around and sell your data for

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