review – Is the largest DNA app store also the best?

Rating based on our review

7 facts from our review

  1. location: Los Angeles, USA
  2. Products: DNA test, DNA data upload, and a DNA app store
  3. Reporting: over 100 apps in the DNA app store that provide ancestry, health and other types of reporting
  4. Data download: available for the DNA tests offered by
  5. Privacy: does not share data; HIPAA and US-EU Privacy Shield compliant
  6. Costs: DNA data upload and some apps are free; DNA tests cost $69 (genotyping) and $399 (whole genome sequencing)
  7. Alternatives: GenePlaza and Helix have adopted similar DNA app store models

Introduction is a DNA testing company, as well as a platform for DNA-related apps. Much like smartphone app stores, the company’s DNA app marketplace has both paid and free apps, providing services ranging from ancestry analyses to health reports and nutrition recommendations. was founded in 2016 by Dr. Brandon Colby, a genetics expert who holds an MD from the Mount Sinai School of Medicine. He’s also the author of Outsmart your Genes, a book about predictive medicine and genetics. Read more in our review!

Review of products

First, let’s briefly review products. There are 3 categories of services offered by DNA tests, free DNA upload, and the DNA app market.

The DNA tests work in a similar fashion to other companies that sell DNA tests, like 23andMe and Ancestry. Once the kit is bought, you provide a DNA sample (swab your cheek) and ship it back to If you already took a DNA test elsewhere, you can also upload that data to Lastly, the company offers dozens of different apps in its own DNA app marketplace.

DNA tests tests are broken down into two services: the Ultimate DNA Test ($69) and the Whole Genome Sequencing ($399). The first one is a DNA testing kit that produces reports on ancestry (investigating haplogroups, genealogy, and family trees) as well as on health, wellness, fitness, and many additional insights. The Whole Genome Sequencing examines the full genome and looks into a greater number of markers, variants, and mutations.   

Both offers include a 1-month Silver Membership to, as well as the ability to download all your genetic data without any additional costs. Both DNA tests can be easily purchased through the website.

Free DNA Upload

On you are also able to upload DNA data. This allows you to further analyze your DNA data to obtain additional reporting. The raw DNA upload process is simple. You can upload DNA data directly from your computer or a cloud where you store your data. You can also give access to the account of your DNA testing service, and they will obtain the data for you. DNA data upload options. DNA data upload options.

DNA app marketplace

Many apps on the marketplace are free, but others are paid. offers multiple subscription plans through which users can access many apps instead of buying them individually.

The apps in store require one of the multiple membership options: Free, Silver ($9.99/month), Gold ($29.99/month), Platinum ($49.99/month)

The Free membership includes secure storage of your DNA data and access to DNA analysis apps in the ‘Free’ category. All other apps can be purchased separately. 

The Silver membership ($9.99/month) gives access to two free apps (from any category) per month, as well as more robust data storage (Genome-Lock DNA Security). 

On top of that, the Gold membership ($29.99/month) gives 2 more (total of 4) free apps per month. It also gives access to Real-Time Health Updates in the form of SMS or email alerts. These include health-related updates based on new discoveries. 

The Platinum Membership ($49.99/month) gives all of the other benefits, as well as 2 more (total of 6) free apps per month. It also includes live genetic counseling with Licensed Genetic Counselors.

Review of apps

This is the main part of our review in which we will review the app store and multiple apps.

In general, each app generates a report. Based on the type of reports, there are multiple categories of apps: Health, Ancestry, Nutrition, Fitness, Beauty, Lifestyle, Children, Bioinformatics, Clothing, and Art. For instance, there are DNA Health Reports that can give insights into risks for different conditions based on your DNA and provide recommendations for improving health.

As of now,’s app marketplace is the world’s largest with over 100 different apps that cover different aspects of personal genomics. The price range goes from free, to upwards of $399 for some in-depth analyses. has an open-source policy, with an open API, open-source code, and open data. This means that it’s open to all app developers.

Review of Coronavirus DNA Health report app

Another popular app is the free Coronavirus DNA Health report. This app analyzes your DNA as well as other factors including age, gender, and preexisting conditions. The app then generates a personalized report about your risks for coronavirus infection, infection severity, and prognosis. You can learn more about at-home coronavirus tests in our review!

View of the Coronavirus DNA Health report.
View of the Coronavirus DNA Health report.

Review of DNA Relative Matching & Family Finder app

Another popular app is the DNA Relative Matching & Family app. This free app uses your DNA raw data to help you find family members and research your family history. The advantage is that it enables you to match with relatives that might have used a different DNA test than yourself. In this regard, it’s similar to GEDmatch.

Review of Santa and Me app

Another free and fun app is “Sante and Me”. The app compares your DNA with Santa’s genetic makeup. This is done by using a phylogenetic tree of populations that Santa might have originated from, like Norwegian, Finnish and Turkish. The app also tells you which characteristics you are likely to share with Santa. Those are traits like being jolly, extremely productive throughout the night, incredibly strong (carrying that giant sack of toys), and having a few extra pounds. The app is certainly not very useful but definitely fun, especially for kids. Santa and Me app. Santa and Me app.

Review of Athletic Training Pro app

One of the most comprehensive apps is the Athletic Training Pro, developed by Silverberry Genomix. This $159 report gives out over 100 pages of a very in-depth analysis of several different aspects of your genetically determined athletic abilities. Among them, the ability to build muscles and general physical fitness. The app also provides genetics-based advice on weight loss, best practices to avoid injuries. It also informs users about the likelihood of some vitamin deficiencies. Athletic Training Pro app. Athletic Training Pro app.

Review of privacy takes privacy and confidentiality seriously. They have multiple security protocols and encryption technologies to protect your personal information. also vows to never disclose any information about you or your account. They also do not sell, rent, lease, or give away your information or genetic data to any third party. is HIPAA and HITECH compliant, US-EU Privacy Shield, and US-Swiss Safe Harbor certified. It’s also a member of the Global Alliance for Genomics & Health a consortium that works on facilitating genomic data sharing. in the news 

Since its launch in 2016, has made the news a handful of times. Firstly for being the first genetic app store of its kind, and then a few times for events such as a genetic hackathon that aimed to develop health and wellness apps. 

On their website, also mentions that there is upcoming news related to a partnership with Microsoft. There are no reports of any data breaches or privacy concerns. reviews is accredited and has an A+ rating on Better Business Bureau, including 4 reviews averaging 3 out of 5 stars. The negative reviews are all related to communication with the company, but it appears like the issues were resolved in all cases. 

On TrustPilot, reviews an average of 3.6 out of 5 stars. The one negative review is again related to communication with the company. The positive comments focus on the ease of usage and the information provided. 

There is also a conversation on Reddit where users discuss the company, and itself chimes in. pros and cons 


  • Comprehensive list of apps available
  • Free DNA Upload
  • Support of DNA data formats from many genetic testing companies
  • Secure DNA data storage


  • High cost for full membership; several apps cost almost as much as a full DNA analysis

Top 5 questions about

  1. Is safe? is safe, taking privacy and confidentiality seriously. As we mention above, is HIPAA and HITECH compliant, US-EU Privacy Shield, and US-Swiss Safe Harbor certified.
  2. Is free? It is free to upload your DNA to, with some free analyses available, such as the COVID-19 health report, and the DNA relative matching. Most of the other apps available are, however, paid.
  3. Is legit? has been in the market since 2016, and it is a Better Business Bureau accredited company.
  4. What’s’s cost? The DNA tests offered cost between $69 and $399. The apps available range from free to upwards of $399. Uploading and storing your DNA data is free.
  5. Can I upload my DNA from 23andMe to Yes, accepts raw DNA data from multiple DNA testing companies, such as 23andMe, Ancestry, Dante Labs, MyHeritage, Family Tree DNA (FTDNA), and Nebula Genomics.

Did you like out review? You can find more reviews here! Or check out our guide to DNA upload sites!

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